Google display ads, billboards, newspaper advertising, video advertising, web banner ads. You name it, I've designed ad creative that is memorable and compelling.

Whether it's development of a rough concept, bringing it to life, or refining and perfecting at the final QC stages, I am the proverbial "man behind the curtain" to ensure creative is visually enticing and an effective communication tool.

Whether starting from scratch with a new brand seeking to make a splash in their industry, or refining a well-established brand to breathe new life into its visual identity while maintaining brand recognition, I have helped brands establish themselves in their market with memorable logos, brand graphics, visual standards, color palettes, and typography.

Ever wonder why so many fast food restaurants use red and yellow in their branding? Or why certain color combinations are pleasing but others trigger a visceral negative reaction? Color has a massive impact on our perception at a subconscious, evolutionary level. I know how to use color correctly and the best color complements to make a brand appear friendlier, more professional, more technological... the list goes on and on.

As technology advances, more and more marketing opportunities are turning away from print and toward digital. I've been in the design game long enough to know how to execute a flawless pre-press design for exceptional print quality AND eye-grabbing digital graphics that can stop a doom scroll in its tracks.

A user's journey on a website can be effortless and pleasant, or it can be frustrating and feel impossible with just a few (seemingly) small differences. From simple hierarchy in layouts to making sure websites are accessible, I've studied countless websites and consumer habits to develop a deep understanding or what propels a user forward in their journey to craft the best user experiences possible.

Illustration is key when it comes to helping a brand stand out among the crowd. I've become an expert at Adobe Illustrator over the past decade, and know how to craft personalized graphics that are a perfect reflection of brand tone and visually communicate a clear message.

A great layout design is often much like a game of tetris, but without feeling "crammed". I understand the importance of communicating hierarchy and encompassing all of the essential content in a design so it's easy for the user to digest and comprehend without feeling overwhelmed by information overload.

For the majority of my career, I have worked on marketing teams to develop all of the visual components of any given campaign. I am both proficient at conceptualizing creative that appearl to the target demographic, and is cohesive across every size and media for peak memorability.