Furniture For Life Local Site Design

I led the redesign of the Furniture For Life website, focusing on optimizing user flows and modernizing the interface for stronger conversion. I adapted the existing site architecture with an improved UI layout and enhanced e-commerce product page functionality, creating a more intuitive browsing and shopping experience.

The redesign was informed by data-driven insights, including hotspot measurements that revealed user priorities and guided page hierarchy. This user-centered approach improved navigation, reduced friction, and strengthened the overall brand experience online. The results were a 17% increase in organic engagement and measurable lifts in conversion.

Client: Furniture For Life
Role: Front-end UX/UI Designer (user flow analysis, UI redesign, data-informed product page optimization)
Impact: +17% organic engagement | Increased conversions