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Art Direction & Design • Marketing, Branding, & UX/UI Design
Art Direction & Design • Marketing, Branding, & UX/UI Design
I directed a series of product videos for Furniture For Life massage chairs, guiding the process from initial concept development and shotlist creation through on-set direction and post-production feedback. These campaigns were designed not only to showcase the technical features of each chair, but also to evoke a visceral sense of calm and relaxation—helping viewers imagine the experience of sitting in the chair.
By balancing detailed product demonstrations with emotion-driven storytelling, the videos effectively conveyed both function and feeling, serving as key assets for product launches, digital marketing, and retail environments. The OHCO commercial was later adapted for use in national TV advertising, extending the campaign’s reach. Collectively, the series boosted video views by 30% in a single year, driving stronger engagement and increasing brand visibility.
Client(s): OHCO, Positive Posture, Furniture For Life
Role: Creative Director (concept, shotlist, on-set direction, post-production oversight)
Impact: OHCO commercial adapted for national TV | +30% video views year-over-year
Videography & Editing:
Medium Films (OHCO)
PIN Business Network (Positive Posture)