I designed a co-branded digital banner series for Pharmaca’s Preferred Partner Program, which offered retail partners enhanced visibility across Pharmaca’s eCommerce site and in-store channels. Each banner balanced Pharmaca’s clean, wellness-focused aesthetic with the distinct brand identities of participating partners, creating a seamless visual experience that built trust and guided shoppers toward relevant products.
The designs delivered clear user and business benefits: customers enjoyed a more curated, brand-specific browsing experience, while featured partners saw increased visibility and sales performance. Campaign banners achieved an average 2.5% click-through rate and 10–15% lift in product sales during promotional periods, reinforcing the value of collaborative marketing within Pharmaca’s retail ecosystem.
Client: Pharmaca Integrative Pharmacy
Role: Art Director & Designer (co-brand template design, digital advertising, visual system alignment)
Impact: +2.5% CTR | +10–15% featured brand sales | Strengthened co-brand partnerships
