Furniture For Life Welcome Email & Banner Series
I designed a new branded email template and header banner system to support the Furniture For Life welcome sequence—educating prospective customers on the massage chair purchasing process, dispelling common misconceptions, and introducing the brand’s core values of comfort, craftsmanship, and holistic wellness.
The design unified visuals across all email communications, establishing a cohesive first impression that echoed the refreshed brand identity. I developed a modular header system that accommodated dynamic content while maintaining visual consistency, ensuring easy updates across multiple campaigns.
The new template delivered strong engagement, achieving a 32% open rate and 8% click-through rate, outperforming home & lifestyle industry benchmarks. The refreshed visual tone helped reinforce trust, improve readability, and create a more approachable customer journey from inbox to showroom.
Client: Furniture For Life
Role: Art Director & Designer (email template design, banner system, brand alignment)
Impact: +32% open rate | +8% click-through rate | Stronger brand cohesion across nurture sequence
