Panasonic MAK1 Brochure

I led the redesign of Panasonic’s massage chair brochure series, establishing a new visual and structural format to modernize the brand’s U.S. presence under Furniture For Life. The previous brochure design felt dated and lacked a strong brand narrative, relying heavily on technical specifications rather than emotional appeal.

The new design introduced a storytelling-driven layout emphasizing human experience, craftsmanship, and the legacy of Panasonic’s engineering precision. By aligning the look and tone more closely with the international Panasonic brand, the refreshed format elevated perceived value and reinforced trust among premium audiences.

Following launch, the updated brochure outperformed the previous version across every metric — generating a 947% increase in views, 442% more impressions, and nearly triple the average time spent per viewer. The format has since been adopted as the ongoing standard for future Panasonic massage chair launches.

Client: Panasonic Massage Chairs (Furniture For Life)
Role: Art Director & Graphic Designer (visual system development, layout design, brand alignment)
Impact: +947% views | +442% impressions | +188% downloads | +173% time-on-page