I revitalized Pharmaca’s social presence by creating a cohesive system of static and motion graphic posts that brought a sense of warmth, curiosity, and movement to the brand’s social feed. The series promoted upcoming events, seasonal health and beauty products, and holistic wellness education, blending informative content with an aspirational, lifestyle-driven tone.
The new creative direction strengthened brand authority and community engagement—transforming Pharmaca’s feed into a more dynamic, credible source for wellness inspiration. The refreshed visual system drove a 194% increase in average likes and 187% more comments, reinforcing the impact of strong design storytelling in the wellness retail space.
Client: Pharmaca Integrative Pharmacy
Role: Art Director & Motion Designer (stop-motion animation, social media branding, campaign design)
Impact: +194% likes | +187% comments | Elevated brand authority and engagement
